With all of the buzz about AI content, your unique voice is still an important marketing asset. If you are a guest on a podcast you have a chance to get in-front of a new audience who then will search for your brand, product or service. Google uses branded query signals as part of it’s ranking decisions now, so you win on the brand building side of SEO.

Build Links & Get Excellent Anchor Text

Additionally, you’d be surprised at just how many followed links you can get from shownotes actually linking properly to your site, products and services with relevant anchor text.