Latest posts
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One Recording, A Dozen Citable Assets
The production maths behind podcast-powered authority: what one 45-minute conversation actually yields once it is properly repurposed.
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Host Your Own Or Guest? The Honest Comparison
Cecily North took three years to treat her business like a business, and runs a podcast inside it. The real cost comparison between hosting and guesting.
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Be The Expert The Model Quotes
Drew Dorenfest explains why cited sources become citable sources. Podcast transcripts are dense with attributable expert claims – use that.
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The Show-Note Link Vetting Editors Apply
Kristiyan Yankov’s verify-do-not-trust standard cuts both ways. Here is what a host checks before your link makes it into the show notes.
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Digneo: Put It On Reddit And Podcasts, Not Your Blog
Greg Digneo used to publish everything on the company blog. Now he says put it on Reddit, podcasts and other publications – and let the blog do less.
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Half Of SEOs Are Already Doing PR
Zak Ali of Finder says there are two types of SEO left. If yours is really digital PR, podcast guesting is the fastest place to prove it.
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A Guest Spot Ranks You On Spotify In Hours
Jason Wade says his name ranks on Spotify within hours of guesting. That is a citation and an entity signal most brands never count.
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Show-Note Links That Actually Get Approved
The mechanics of turning a podcast mention into a real, editorial link in the show notes.
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White-Label Podcasting: Own the Show, Own the Links
The highest-leverage version of the play: don’t just get on shows — run one, and keep every asset.
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The Bigger Footprint Wins the SERPs
Not link tricks. Not DA. A footprint — more people talking about you across the web — is the whole game.