Hub 02 · The SEO payoff
Podcasts → Links & Content
Entity citations, editorial links, and turning one conversation into a content engine.
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One Podcast, 100 Pieces of Content
Most creators capture 10–20% of a recording’s value. Here’s what the other 80% looks like.
3,000 Words of Original Content in 45 Minutes
A single conversation produces more defensible, original material than a month of AI drafts.
The Link-Building Strategy Nobody Else Is Selling You
Not a bulk package. Not 200 links in 30 days. Editorial links that emerge from real conversations.
On the calendar
Coming soon
Entity Associations: How Podcast Mentions Move Rankings
The job stopped being ‘get links’ and became ‘build associations.’ Mentions are how you do it.
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The Bigger Footprint Wins the SERPs
Not link tricks. Not DA. A footprint — more people talking about you across the web — is the whole game.
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White-Label Podcasting: Own the Show, Own the Links
The highest-leverage version of the play: don’t just get on shows — run one, and keep every asset.
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Show-Note Links That Actually Get Approved
The mechanics of turning a podcast mention into a real, editorial link in the show notes.
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Podcast-powered visibility, authority, and links for founders and marketing leaders — from the Unscripted Podcast Network.