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Podcast authority, in writing
Fresh thinking drawn from 200+ real interviews — on whether to get on podcasts, and how to turn them into links.
Guest on Others’ Shows or Host Your Own?
Two ways onto the mic. Both build authority, links, and content — here’s how to choose, with Greg Digneo and Cecily North.
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A Podcast Appearance Is an SEO Event
Most people file podcast guesting under “brand awareness.” The SEOs who actually track it know better.
One Podcast, 100 Pieces of Content
Most creators capture 10–20% of a recording’s value. Here’s what the other 80% looks like.
Five Conversations Beat a Thousand Impressions
The most durable marketing isn’t interruption at scale. It’s a real conversation that compounds.
3,000 Words of Original Content in 45 Minutes
A single conversation produces more defensible, original material than a month of AI drafts.
Flip the Budget: Why Guesting Beats Tweaking Your Content
If you’re still auditing paragraph length while your competitors go on podcasts, you’re optimizing the wrong thing.
The Link-Building Strategy Nobody Else Is Selling You
Not a bulk package. Not 200 links in 30 days. Editorial links that emerge from real conversations.
Personal-Brand Authority: Why Founders Belong on the Mic
Your company can buy attention. Only a person can earn trust — and podcasts are where founders do it.
Podcasting as PR: Being the Expert AI Cites
The new press release is a conversation — and the new journalist is a language model deciding who to quote.
From Guest to Pipeline: Turning Appearances Into Leads
Visibility is nice. Pipeline is the point. Here’s how a guest spot becomes a conversation with a buyer.
What CMOs Get Wrong About Podcast Guesting
Five expensive misconceptions that keep good brands off the mic — and off the AI answers.
Entity Associations: How Podcast Mentions Move Rankings
The job stopped being ‘get links’ and became ‘build associations.’ Mentions are how you do it.
The Bigger Footprint Wins the SERPs
Not link tricks. Not DA. A footprint — more people talking about you across the web — is the whole game.
White-Label Podcasting: Own the Show, Own the Links
The highest-leverage version of the play: don’t just get on shows — run one, and keep every asset.
Show-Note Links That Actually Get Approved
The mechanics of turning a podcast mention into a real, editorial link in the show notes.
Podcast-powered visibility, authority, and links for founders and marketing leaders — from the Unscripted Podcast Network.