The link-building market is full of spreadsheets and bulk packages. The problem is that the metrics they sell against stopped mattering. Bradley Benner said it plainly on the Unscripted SEO Podcast.

“It’s not some stupid third-party metric like DA or DR or trust flow that matters about whether a link is valuable. What matters is whether it’s relevant.”

— Bradley Benner

Relevance and association, not metrics

Modern SEO is about building and strengthening associations — getting the models and algorithms to connect your brand with your topic. Links earned inside a relevant, on-topic conversation do exactly that. A link from a podcast guest’s recap article, embedded in genuine expert content, carries weight a marketplace link never will.

“Whoever has the bigger footprint — more people talking about them across the web in a positive way — wins the SERPs.”

— Rob Bonham

How the podcast play earns them

We book relevant guests, record real interviews that reference your brand, and produce recap articles the guests publish with a link back to you. The connection it creates can’t be replicated on a spreadsheet — and neither can the link. It’s slower than buying 200 links, and that’s the point: it’s defensible.

If your agency has ever squirmed explaining a link to a client, this is the strategy that ends that conversation.

Read the source conversation: Bradley Benner & Rob Bonham on the Unscripted SEO Podcast. More in the Podcasts → Links & Content hub.