Hub 01 · The case for the mic
Why Get On Podcasts
Visibility, audience, authority, and personal brand — why founders and marketing leaders belong on podcasts.
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Newest: Jason Wade has tested how quickly a guest spot surfaces in search — a guest spot ranks you on Spotify in hours.
How to Pitch Yourself as a Podcast Guest
What a host and a booking agency actually say yes to, with Victoria Bennion and Dave Valentine.
Guest on Others’ Shows or Host Your Own?
Two ways onto the mic. Both build authority, links, and content — how to choose, with Greg Digneo & Cecily North.
A Podcast Appearance Is an SEO Event
Most people file podcast guesting under “brand awareness.” The SEOs who actually track it know better.
Five Conversations Beat a Thousand Impressions
The most durable marketing isn’t interruption at scale. It’s a real conversation that compounds.
Flip the Budget: Why Guesting Beats Tweaking Your Content
If you’re still auditing paragraph length while your competitors go on podcasts, you’re optimizing the wrong thing.
On the calendar
Coming soon
Personal-Brand Authority: Why Founders Belong on the Mic
Your company can buy attention. Only a person can earn trust — and podcasts are where founders do it.
Scheduled →
Podcasting as PR: Being the Expert AI Cites
The new press release is a conversation — and the new journalist is a language model deciding who to quote.
Scheduled →
From Guest to Pipeline: Turning Appearances Into Leads
Visibility is nice. Pipeline is the point. Here’s how a guest spot becomes a conversation with a buyer.
Scheduled →
What CMOs Get Wrong About Podcast Guesting
Five expensive misconceptions that keep good brands off the mic — and off the AI answers.
Scheduled →
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Podcast-powered visibility, authority, and links for founders and marketing leaders — from the Unscripted Podcast Network.