Hub 01 · The case for the mic
Why Get On Podcasts
Visibility, audience, authority, and personal brand — why founders and marketing leaders belong on podcasts.
Published
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Guest on Others’ Shows or Host Your Own?
Two ways onto the mic. Both build authority, links, and content — how to choose, with Greg Digneo & Cecily North.
A Podcast Appearance Is an SEO Event
Most people file podcast guesting under “brand awareness.” The SEOs who actually track it know better.
Five Conversations Beat a Thousand Impressions
The most durable marketing isn’t interruption at scale. It’s a real conversation that compounds.
Flip the Budget: Why Guesting Beats Tweaking Your Content
If you’re still auditing paragraph length while your competitors go on podcasts, you’re optimizing the wrong thing.
On the calendar
Coming soon
Personal-Brand Authority: Why Founders Belong on the Mic
Your company can buy attention. Only a person can earn trust — and podcasts are where founders do it.
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Podcasting as PR: Being the Expert AI Cites
The new press release is a conversation — and the new journalist is a language model deciding who to quote.
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From Guest to Pipeline: Turning Appearances Into Leads
Visibility is nice. Pipeline is the point. Here’s how a guest spot becomes a conversation with a buyer.
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What CMOs Get Wrong About Podcast Guesting
Five expensive misconceptions that keep good brands off the mic — and off the AI answers.
Scheduled →
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Podcast-powered visibility, authority, and links for founders and marketing leaders — from the Unscripted Podcast Network.