Latest posts
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The Bigger Footprint Wins the SERPs
Not link tricks. Not DA. A footprint — more people talking about you across the web — is the whole game.
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Entity Associations: How Podcast Mentions Move Rankings
The job stopped being ‘get links’ and became ‘build associations.’ Mentions are how you do it.
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Guest on Others’ Shows or Host Your Own? A Founder’s Framework
Two ways onto the mic: guest on shows that already have your audience, or host your own. Both build authority, links, and content — here’s how to choose, with Greg Digneo and Cecily North.
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What CMOs Get Wrong About Podcast Guesting
Five expensive misconceptions that keep good brands off the mic — and off the AI answers.
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From Guest to Pipeline: Turning Appearances Into Leads
Visibility is nice. Pipeline is the point. Here’s how a guest spot becomes a conversation with a buyer.
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Podcasting as PR: Being the Expert AI Cites
The new press release is a conversation — and the new journalist is a language model deciding who to quote.
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Personal-Brand Authority: Why Founders Belong on the Mic
Your company can buy attention. Only a person can earn trust — and podcasts are where founders do it.
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One Podcast, 100 Pieces of Content
Most creators capture 10–20% of a recording’s value. Here’s what the other 80% looks like.
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3,000 Words of Original Content in 45 Minutes
A single conversation produces more defensible, original material than a month of AI drafts.
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The Link-Building Strategy Nobody Else Is Selling You
Not a bulk package. Not 200 links in 30 days. Editorial links that emerge from real conversations.