Latest posts
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Podcasting as PR: Being the Expert AI Cites
The new press release is a conversation — and the new journalist is a language model deciding who to quote.
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Personal-Brand Authority: Why Founders Belong on the Mic
Your company can buy attention. Only a person can earn trust — and podcasts are where founders do it.
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One Podcast, 100 Pieces of Content
Most creators capture 10–20% of a recording’s value. Here’s what the other 80% looks like.
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3,000 Words of Original Content in 45 Minutes
A single conversation produces more defensible, original material than a month of AI drafts.
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The Link-Building Strategy Nobody Else Is Selling You
Not a bulk package. Not 200 links in 30 days. Editorial links that emerge from real conversations.
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Five Conversations Beat a Thousand Impressions
The most durable marketing isn’t interruption at scale. It’s a real conversation that compounds.
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Flip the Budget: Why Guesting Beats Tweaking Your Content
If you’re still auditing paragraph length while your competitors go on podcasts, you’re optimizing the wrong thing.
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A Podcast Appearance Is an SEO Event
Most people file podcast guesting under “brand awareness.” The SEOs who actually track it know better.